Jägermeister, one of Germany's best-known liqueur brands, is expanding its product portfolio with the launch of Jägermeister ORANGE. Combining the distinctive herbal notes of classic Jägermeister with the aromas of orange and mandarin, the new product reflects the brand's continued commitment to innovation.
A Classic Recipe, a New Taste
Jägermeister ORANGE is inspired by the brand's original recipe, which features 56 botanicals, Sicilian orange, roots and fruits. Its distinctive character comes from the use of natural essential oils extracted from orange and mandarin peels grown in Sicily.
With an alcohol content of 33%, the new expression complements the signature herbal notes of classic Jägermeister with refreshing citrus aromas. It brings a new taste experience to the brand's portfolio while maintaining its traditional approach to craftsmanship.
A Special Launch in Azerbaijan
To mark the introduction of Jägermeister ORANGE to the Azerbaijani market, Avrora Group hosted a specially themed launch event.
The venue was designed in shades of orange to reflect the product's visual identity. The event featured a branded photo zone, interactive activities, distinctive decorative elements and a themed bar menu.
Guests had the opportunity to discover the new product's features, learn more about the history of the Jägermeister brand and explore the concept behind Jägermeister ORANGE.
The main objective of the event was to introduce the latest addition to the brand's international portfolio to the Azerbaijani market and present the new product to local partners.
About Jägermeister
Jägermeister is an international brand owned by Mast-Jägermeister SE, a company headquartered in Wolfenbüttel, Germany. First introduced in 1935, the original Jägermeister is an herbal liqueur made from 56 natural ingredients.
Jägermeister ORANGE is a new addition to the brand's portfolio, combining its traditional production philosophy with a contemporary product concept.
